Product Ratings and Reviews »

January 28, 2011

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Not very long ago, people used to buy products, based on the brand name alone. Companies had the luxury of spending lot of advertisement money on promoting their brands, by making eye-catching advertisements. Even if the product itself sucked, people would still buy products that are from great brands. Just like every other thing in life, internet changed this too. Consumers posted their experiences on their websites and blogs. This made it somewhat difficult for companies to just sell their product, just because their brand name is great.

Then came “Review Sites”. Professionals reviewed the products on their websites in great details, sometimes even with a video on You Tube. For buyers, this was great as it gave more insight into the pros and cons of the product they wish to buy. Unfortunately, the trend now seems to be changing. I believe most of these professional review sites, if not all of them, are getting sponsorship from the product companies and that influenced the reviews. You see 4/5 or even 5/5 for products, that really sucked big time.

I now see a new website, with a different approach – ratingscorner.com. They claim that they have a different rating system, that takes care of the issues mentioned earlier. From their About Us page, they say “Our easy to use and exhaustive rating system will focus on better and more objective consumer feedback rather than user reviews or comments that may not be effective decision makers.”

I did try couple of products on their site and it looks really promising. The pages also load fast enough and the content seems to be pretty current. I do hope they make a difference in this space and keep themselves clean and simple.