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Nokia will try Microsoft Windows Phone to fight Android »
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- Nokia announced today that it will adopt Windows Phone as its primary smartphone strategy. It is quite understandable that Nokia wants to be “different” from the Android crowd. Given that Android is pretty successful, it is no easy task, even for Nokia to make its dent.
After trying hard with Symbian and MeeGo, it is now partnering with Microsoft to push Windows Phone platform. It also plans to use Bing for its Search services and its maps (Nokia Maps) service will be a core part of Microsoft’ mapping services. Interestingly Nokia partnered with Intel to create MeeGo a year ago, and it did not take off too well. I am not sure if tying up with Microsoft will help much in the long term. In the short term, it might help, but one has to look at the loyalty of its user base. iPhone users love Apple. Android users love Android for a totally different reason. While Android has nice features, it has Google’s aura around it. It gives a different appeal to the product. I don’t think users look at Microsoft’s products as cool…do you remember Microsoft Zune and Microsoft Kin?? I believe Nokia embracing Microsoft is probably not that smart, but again, what option does it have now?
