Vertical Search Engines »

December 17, 2009

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With number of websites, blogs and microblogging sites increasing, how effective are broad search engines like Google and Bing? Even with great page ranking algorithms, over time, I believe search results will become diluted. For example, if you type, “Hospitals in Bangalore”, you will probably see results from Google Local first, followed by Google web search results. In fact, you will see almost all the results duplicated. In order for me to get more effective results like hospitals by their speciality or even by reputation, I will probably have to give more keywords to Google. Now let us move to the mobile world, where typing is a pain in the bottom. What I foresee is that more and more vertical search engines will come up in the future, focussing on a particular domain and region. Searching at WebMD will most likely give better search results about a particular medical problem than doing a similar thing on typical search engines.

Another challenge to search engines are “content farms”. You can read more about content farms here. Here is an interesting article on the impact of content farms to search engines.